About Me
I am a marketing and creative strategist specializing in bespoke campaigns for some of the most notable names in luxury real estate and hospitality. With more than eight years of experience across branding, design, photography, and digital marketing, I have built my career around creating highly tailored campaigns that bring exceptional properties and brands to market with clarity, discretion, and impact.
Throughout my career, I have led creative and advertising initiatives for high-profile names, including Tracy Tutor of Million Dollar Listing and the Aaron Kirman Group, helping drive exposure and growth at the highest level of the luxury real estate industry. My background began in retail and hospitality marketing, where I developed a strong foundation in social media strategy, content production, and audience engagement—experience that continues to shape my approach to storytelling and brand positioning today.
Now, at Neal Ward Properties in San Francisco, I design and manage fully customized marketing campaigns for some of the city’s most significant luxury homes, often representing properties in the $20 million range and above. I oversee the full creative and launch process across branding, narrative development, photography, videography, staging, website, social media, advertising, and press, ensuring each property is brought to market through a thoughtful, highly polished, and entirely bespoke campaign. As an experienced architectural photographer, I bring a refined editorial eye to every project, helping shape visual narratives that elevate each home and distinguish it in a highly competitive market.
